Customer relationship management
0 customers · 0 orders · ₦0
Active customers8,462↑ 7.8% this month
Repeat purchase rate62.1%↑ 5.8 pts
Average customer value₦74,800↑ 11.3%
At-risk customers148↓ 22 after campaigns
Customer book
Select a customer to open their full profile
| Customer | Preference | Segment | Lifetime value | Last order | Health |
|---|---|---|---|---|---|
No customer orders were recorded in this date range. | |||||
Customers by segment
Click a segment to filter the customer book
VIP revenue contribution31.8% of revenue
New → regular conversion38.6% in 30 days
Win-back workspace
Customers with declining frequency or prolonged inactivity
| Customer | Inactive | Value | Risk signal | Next best action | |
|---|---|---|---|---|---|
| Amaka Obi | 46 days | ₦92k | Frequency dropped | 15% comeback offer | |
| Kelechi Nwosu | 61 days | ₦148k | No recent order | Favourite-meal reminder | |
| Rita Balogun Website | 39 days | ₦76k | Basket declined | Free delivery incentive |
Relationship health
Leading indicators beyond order value
Net Promoter Score68↑ 6 points
Profile completeness91%7,700 enriched
Average reorder cycle18 days2 days faster
Open service cases124 need action today
Customer journey
Latest interactions across touchpoints
Cynthia reordered her usual mealExtra spicy preference applied automatically
M-KOPA delivery confirmedCorporate contact received proof of delivery
Femi submitted a 5-star ratingWebsite post-delivery feedback
Amaka entered win-back segmentOrder frequency threshold triggered
Follow-ups due
Relationship tasks with clear ownership
M-KOPA quarterly check-inOwner: Ibukun · Corporate
Cynthia birthday benefitOwner: Success · VIP
Damilola welcome callOwner: Tolu · New
Consent, preferences & voice
Responsible communication and service insight
WhatsApp marketing consent5,118 customers
Email marketing consent3,642 customers
Preference coverage7,700 profiles
Post-order feedback rate34.2%
Add customer
Create a unified profile for every future interaction.